Struggling to keep up with SEO in 2025? AI, UGC, and Google updates are shaking things up. Get expert insights from top SEOs to stay ahead of the curve!

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google’s AI Mode competes with Deep Search, shifting how users find information. See how this impacts search traffic, SEO, and the future of online research.

Google sent out an email to advertisers yesterday about changes coming to Google Tag Manager. Specifically, Google Tag Manager will send events before loading a Google tag and Google calls this a “small change” that “will not harm measurement performance.”

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google’s Gemini, are just wrong, way too often. I have said this time and time again, when I see an AI Answer, at this point, I just skip over it because I know I cannot trust it and this proves that.

A new data report from Rand Fishkin at Sparktoro says that Google Search has seen 21.64% growth in searches year over year.

Google can now show the “price at checkout” within the Google Shopping listings, both paid and organic.

Google is testing a new shopping ad format. This format expands product listings available within a store, shows the products with larger images and product details and then lets you swipe through a carousel of those items.

Is your SEO career at risk in the era of AI? Find out how to excel and make an impression in this new SEO landscape. The post Ask An SEO: How Can You Distinguish Yourself In This Era Of AI Search Engines?