Author Archive

Google Search Faster By About 60 Milliseconds

2025/02/13

Google announced it is testing new pre-fetching methods that increase the speed (Largest Contentful Paint – LCP) of the first two results by 67 milliseconds and for the results after those by about by 9.5 milliseconds.

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Google Ads Customer Match Lists To Have 540 Days Expiration Date

2025/02/13

Google sent out notifications to Google Ads advertisers with upcoming changes to customer match lists. Google will set a new maximum membership duration of 540 days for customer match lists starting on April 7, 2025.

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Reddit Blames Google Algorithm Change For Weaker Than Expected Growth

2025/02/13

So after Google literally paid Reddit for its content and then ranked them incredibly well in Google Search and its search features, Reddit during its earnings call blamed Google’s search algorithm for not hitting its expected user growth.

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Yahoo Search AI Answers Now Showing Link Sources

2025/02/13

Initially, when Yahoo Search launched AI-generated answers, they did not contain sources or links. Now it seems Yahoo is adding “Learn more” links to these AI answer boxes in Yahoo Search.

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Google Search Snippet Showing Future Date: Bug Or Feature?

2025/02/13

Google Search is showing a snippet that has a date in the future. Normally the snippets have dates from the past; such as this content was found by Google X days or Y hours ago

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DeepSeek And Its Impact On The Generative AI Global Race via @sejournal, @AlliBerry3

2025/02/13

DeepSeek’s AI is booming, but security flaws and censorship raise big questions. What does this mean for the future of search? The post DeepSeek And Its Impact On The Generative AI Global Race appeared first on Search Engine Journal .

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Your Fast Track to Mastering Keyword Gap Analysis

2025/02/13

Finding the right keywords can feel like navigating a busy train station.

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Hackers Use Google Tag Manager to Steal Credit Card Numbers via @sejournal, @martinibuster

2025/02/13

Hackers are using Google Tag Manager to load malware into Magento sites, stealing credit card numbers during checkout The post Hackers Use Google Tag Manager to Steal Credit Card Numbers appeared first on Search Engine Journal .

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Why Google’s 4th Quarter Results Raise Questions for SEO & PPC via @sejournal, @martinibuster

2025/02/13

Panel of 6 search marketers share why Google’s Q4 2024 results may reflect shifts in user behavior and underlying instability The post Why Google’s 4th Quarter Results Raise Questions for SEO & PPC appeared first on Search Engine Journal .

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Google Reveals How It Prefetches Search Results For Faster Loading via @sejournal, @MattGSouthern

2025/02/12

Google explains how it uses the Speculation Rules API to prefetch search results, improving loading speeds on Chrome browsers. The post Google Reveals How It Prefetches Search Results For Faster Loading appeared first on Search Engine Journal .

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