Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google now won’t use spam reports with personal identifiable information.

Google documents deep link best practices and signals robots.txt doc expansion. The EU proposes Google share search data with rivals and AI chatbots

This week, we covered new heated Google search ranking volatility. Google’s Danny Sullivan spoke about commodity versus non-commodity content

Here is another interview from Google’s head of search, Liz Reid. This one was done on the Odd Lots Bloomberg podcast and is titled “Google’s Liz Reid on Who Will Own Search in a World of AI.”

Google is working to fix a bug in AI Mode where it is changing the title links and citations. This bug was spotted by Lily Ray who wrote on X, “Google is changing title links / citations in AI Mode – just the name of the person, with a link to the place they were mentioned.”

A couple of weeks ago, Google stunned many by saying that they updated their spam report to pass along all information to the site that you enter in the spam report. There was a lot of backlash to that and Google reverted, now saying if there is personally identifying information, it won’t process the spam report at all.

Microsoft’s AI ad strategy looks different from Google’s.

Microsoft’s AI ad strategy looks different from Google’s.

About a year ago, Google announced you can opt in, within Search Labs, to see Audio Overviews within the Google Search results. But now, I saw two different people say they saw it without opting into the experiment

Google Business Profiles lets you upload photos of your business to your Business Profile.