Here is a recap of what happened in the search forums today…

Set your Black Friday PPC campaigns up for success by tightening budgets, optimizing feeds, guiding automation, and building safeguards before peak shopping hits. The post Get Your Ad Campaigns Ready Before Black Friday appeared first on Search Engine Journal .

There is a report coming out of a Google event named Google Access that has a Googler saying that ads are coming to AI Mode very soon in the EU. The thing is, ads in AI Mode, even in the US, is just a test, and is not fully live.

Google has updated its Misrepresentation policy for both Shopping ads and free listings within Google Merchant Center. Google said the “update provides additional examples of what the policy covers, more guidance on how to be compliant, and more information about our appeals process.”

Google is testing a new optimization insights layer or recommendation interface for Google Ads. This has three columns named (1) build a foundation, (2) drive performance and (3) expand and grow.

Google is looking to hire a software engineer with the responsibility of improving the quality of User Generated Content (UGC) contents in Google Discover.

Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO.

Google’s VP of Product explains the three foundations of the next generation of search, a shift that signals changes for SEO.

Why did Google remove the long-standing &num= parameter, and what happens now? We explain the industry-wide impact on SERP scraping costs and detail the specific changes taking effect in Moz Pro.

Google rolled out AI trending previews in Discover and will add a “What’s new” sports feed to U.S. mobile search in coming weeks