Author Archive

Ask A PPC: What Is The PPC Manager’s Role In The AI Era? via @sejournal, @navahf

2026/01/22

This week’s Ask a PPC reframes the AI conversation around responsibility, showing why strategy, data integrity, and human judgment now define PPC success.

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Google Ads Posts New Call & Messaging Ads Terms

2026/01/22

Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products. Anthony Higman posted about it on X and said, “There are some important new updates here.”

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Shopify Shares More Details On Universal Commerce Protocol (UCP) via @sejournal, @martinibuster

2026/01/22

Shopify’s Harley Finkelstein said agentic shopping surfaces products because they fit the user, not because brands can buy visibility. The post Shopify Shares More Details On Universal Commerce Protocol (UCP) appeared first on Search Engine Journal .

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Apple Releasing Two New Siri; iOS 26.4 & iOS 27 (Campos, Rave & Fizz)

2026/01/22

Apple will reportedly release two new Siri versions, one this year with iOS 26.4 and one next year with iOS 27. Plus, Apple may release an AI pin wearable device in 2027.

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OpenAI To Charge Based On Ad View Impressions, Not Clicks

2026/01/22

As you know, OpenAI will soon show ads on ChatGPT, but now we are hearing that those ads will be charged on a pay-per-view, impression-based model, not a click-based, cost-per-click model.

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Google Search Makes Recipe Results More Publisher Friendly

2026/01/22

A few weeks ago, we covered how damaging the Google Search results were for recipe publishers and bloggers. It was nicknamed Frankenstein recipes because it would take pieces of these recipes from bloggers, mash them together and ruin them, all while also mentioning the brand name – hurting the brand.

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New GoogleBot: Google Messages

2026/01/22

Google added a new crawler, robot, to its list of user-triggered fetchers in the Google crawlers documentation.

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More Sites Blocking LLM Crawling – Could That Backfire On GEO? via @sejournal, @martinibuster

2026/01/22

New data shows an increase in AI assistant crawling alongside declining AI model training access. The post More Sites Blocking LLM Crawling – Could That Backfire On GEO

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If You’ve Been Investing in SEO, You’re on the Right Track With GEO: An AMA With Lily Ray

2026/01/22

Overwhelmed by AI search disrupting SEO? Lily Ray shares smart strategies to boost visibility, measure success, and thrive in 2026’s evolving search landscape.

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YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 via @sejournal, @MattGSouthern

2026/01/21

YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts. The post YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 appeared first on Search Engine Journal .

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