Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A first, Google won’t enforce a spam policy within the European region…

Another week, more volatility within the Google Search results. Google is also swapping out direct links to go-to URL redirect links in its search results to protect…

OpenAI, Shopify, and Cloudflare are putting WebMCP into live products, giving AI agents a structured way to use websites without relying on visual clicks. The post WebMCP Connects AI Agents To Actions Inside Websites appeared first on Search Engine Journal .

More than 100 organizations, including OpenAI, Google, and Microsoft, urge governments and website owners to prepare now for escalating AI cyberattacks. The post AI Is Changing Website Security.

Google is expanding the book button through Reserve with Google partner integration to Google Ads Search and Performance Max campaigns. Previously, I believe, this was only available on Google Local Service Ads and maps ads.

Google explains why a named update can shake up rankings without giving affected site owners anything specific to act on.

Google’s John Mueller said Google “primarily” announces search updates to provide “transparency for site owners.” He added that when Google publishes blog posts, updates policies, and help center documentation, that is an actionable announcement site owners could use.

Google has two, well, maybe three, features that are being confused as one. The preferred sources, the tailor your feed and also search profiles.

Google will be updating its alcohol advertising policy on September 30, 2026. The update “revises country-specific guidelines, expands allowed advertising locations, and provides clearer details on specific advertiser requirements and responsibilities,” Google wrote.

Google is replacing site reputation abuse manual actions in the EEA with a system that can rank affected site sections independently. The post Google Updates Site Reputation Abuse Policy: Removes Penalties In EEA appeared first on Search Engine Journal