OpenAI is testing ads in ChatGPT for free and Go tiers in the U.S. Ads appear below responses, labeled as sponsored

Here is a recap of what happened in the search forums today…

Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal

A thread at Reddit asked if a one-year-old website can beat a four-year-old website in SEO and perform better in Google Search. John Mueller from Google answered with his classic “it depends.”

Over the past week or so, Google has been testing a new format for link cards in the AI Overviews within Google Search. When you place your mouse cursor over a link clip icon, a new overlay will show you the page/site cards that line of text is being sourced from.

The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does not pre-fill in the site’s URL in the box, as it should.

Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications.

On the Reddit Q4 2025 Earnings Call (see transcript here), Steve Huffman, the CEO of Reddit, was asked about how he feels about how Google and OpenAI link or use citations to link to Reddit’s content.

An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal .

The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works.