Here at TopRank Marketing we do more than just plan and execute B2B influencer marketing programs. We also conduct research on the state of B2B influencer marketing at companies across multiple industries.  The statistics and trends surfaced by this report and the iterations that preceded it are incredibly valuable for any B2B marketer looking to start or expand an influencer marketing program.  Let’s take a look at some of the highlights from our research and that of others in the industry.  Influencer marketing is taking root  While influencer marketing isn’t new, its prevalence among B2B marketers certainly is

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Here is a recap of what happened in the search forums today…

Google’s John Mueller offered his insight into the extraordinary outcome of why three similar domain name migrations The post Google Explains A Weird Domain Migration Outcome appeared first on Search Engine Journal .

From reluctant beginnings to unicorn success, learn about the signs that you may be an entrepreneur and the unique path that lies ahead. The post Female Founder Of A Billion-Dollar Company: 10 Signs You’re An Entrepreneur appeared first on Search Engine Journal .

I am not sure how many times Google has said that you do not need to disavow spammy links, that you can ignore link spam attacks and that links pointing to pages that 404/410 are links that do not count – but John Mueller from Google said it again.

Gary Illyes from Google said on stage at the SERP conference last week that Google has taken steps to combat what some of us call parasite SEO in the most recent Google algorithm update. He was quoted as saying, “We have already done stuff against Parasite SEO; the recent update is the proof.”

As you may remember, Mustafa Suleyman became the CEO of AI at Microsoft and then shortly after we heard that Mikhail Parakhin stepped down as the head of Bing Search and Microsoft Advertising. Since then, Mikhail Parakhin has been very quiet on X, but he did post one response this week on Mustafa Suleyman.