Author Archive

Why Marketers Should Be Excited About LinkedIn’s New CTV Ads for B2B Campaigns

2024/04/15

At its recent B2Believe Conference, LinkedIn announced LinkedIn Connected TV (CTV), a new product offering that will allow B2B marketers to tap into audiences off-platform, and onto the big screen at home.

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Google Goes On Defensive On Its Search Quality & Forum Results Statements

2024/04/15

Recently, we covered some of Google’s rationale for ranking forums like Reddit and Quora so well in the Discussion and Forums box for many queries. Just a few days ago, we covered how I was sad to see Google ranking some dangerous and potentially harmful forum threads for health-related queries.

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Google Responds To The Verge Mocking Its Search Rankings For Best Printer

2024/04/15

Nilay Patel, editor-in-chief of the Verge posted a new article with the intent to both rank for [best printer] in Google Search, as well as mock Google for how he can game Google’s search rankings using AI-generated content, while throwing in some affiliate links. Google’s John Mueller responded saying, “People seem to really enjoy it.”

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Google Threatens California: Tests Removing Links To Publishers & Pauses Investments

2024/04/15

On Friday, Google responded to a pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), that would require Google to pay a link tax to publishers by testing removing links to California based publishers and pausing investments in news publishers within the state.

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Google Crawl Budget Is Allocated By Hostname

2024/04/15

Google gives every hostname its own allocated crawl budget. So that means each domain, subdomain, etc has its own unique crawl budget.

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Google AdSense Publishers Reporting Huge RPM Earnings Drops

2024/04/15

Many Google AdSense publishers have been reporting massive declines in their earnings and RPMs (page revenue per thousand impressions) since late February. This comes a couple of weeks after we reported the switch from CPC to CPM bidding in AdSense did not have a negative revenue result for publishers.

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Reddit Post Ranks On Google In 5 Minutes – What’s Going On? via @sejournal, @martinibuster

2024/04/15

Google ranked a Reddit post in the top ten within 5 minutes but denies it is showing a preference The post Reddit Post Ranks On Google In 5 Minutes – What’s Going On?

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Google E-E-A-T: What Is It & How To Demonstrate It For SEO via @sejournal, @MattGSouthern

2024/04/15

Discover how to demonstrate expertise, authority, trustworthiness, and experience for your content by learning about the latest updates to Google’s search quality rater guidelines. The post Google E-E-A-T: What Is It & How To Demonstrate It For SEO appeared first on Search Engine Journal .

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Search Marketing Generalists Vs. Specialists: Pros And Cons via @sejournal, @coreydmorris

2024/04/15

The pros and cons of search marketing generalists and strategists is important to get the right resources or agency for your brand. The post Search Marketing Generalists Vs

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How a Successful Website Migration Led to a 20% Increase in Keyword Rankings [Free Template]

2024/04/15

For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth.

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