One of the things I love most about PPC is that, despite the competitiveness of most commercial keyword marketplaces these days, once you step off the beaten track of advertising on head terms, category killers, and product names the Adwords landscape is still like the Wild West. For advertisers with a creative mindset and a […] Author information John McElborough Co-founder & MD at Inbound360 Co-founder and MD of Inbound360, a London based PPC agency. John has been building and marketing websites for over a decade and has consulted for some of the UK’s largest brands on PPC and digital strategy.

Read the rest here:
Capitalizing on Local Events for Cheap, Quality PPC Traffic by @johnmcelborough

Tags: advertising, adwords, event search, google: adwords, local search, mobile search, ppc, search marketing

This entry was posted on 2013/11/20 at 11:00 am. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

Posted in SEO by admin No Comments Yet