Google at some point added a section to this Google Ads document explaining that because of all the new Google AI search features, like Lens, AI Mode, AI Overviews, or auto-complete searches – the search terms report now may show keywords that “represents the best approximation of the user’s intent.”
A new study from Ahrefs says that adding schema does not and did not boost citations on any of the AI platforms including Google (AI Overviews or AI Mode), ChatGPT and others. “Adding schema produced no major uplift in citations on any platform,” Ahrefs wrote.
Google is testing a new AI assistant in Google Merchant Center named Merchant Advisor. I assume it is similar to Google Ads Advisor and something that Google might announce at Google Marketing Live next week.
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Here is a recap of what happened in the search forums today…
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