Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google May 2026 core update was super heated over the weekend…
What if a single file could tell AI systems exactly what your organization knows and where the evidence lives? That’s the EntityMap proposal.
Google added a new help document to the Google Ads help documentation section named About the Invalid Activity Credit Report. I am not sure if the report is new, or if it is just that the help document is new – but either way, this is a report advertisers should be looking at frequently enough.
Google has confirmed it is doing a small test of healthcare-related ads in AI Mode. Ginny Marvin, the Google Ads Liaison, said this on LinkedIn when asked if the rumors of Google testing ads in AI Mode for healthcare a few weeks ago were true.
Google Ads is rolling out branded searches controls to some advertisers within AI Max. This allows advertisers to control how your ads appear in searches that include brand names.
Google CEO Sundar Pichai downplays Google Zero concerns, saying low-quality clicks are being filtered out.
Google Ads has a new leads section under the Conversions section that shows Google-hosted form leads for the past 60 days. This will give you the lead’s name, stage, date submitted, email, phone, the form contents and more.
A study found star ratings alone didn’t predict small business performance. Active ORM did. Here’s what that means as AI narrows local visibility.
Google’s Doodle today is an animated Disco ball, titled “The Art of Disco.” Google wrote, “In celebration of Pride Month, today’s Doodle celebrates the art of disco by shining a light on the LGBTQ+ artists who helped create space for everyone on the dance floor.”
Google said ignore llms.txt for citations.