US B2B ad spend set to pass $30b in 2023, nearly half the dollars will go to digital In the U.S. alone B2B advertising spending is expected to top $30 billion by 2023, with almost half going to digital, while display advertising spending is expected to surpass that of search advertising by 2023 — two of several insights of interest to digital marketers in newly-released forecast data.
And, you’re no longer allowed more than one ClaimReview element per page.
John Mueller from Google said it is wrong to say that “Edu domains tend to have a ton of outbound links, and as such, Google ignores a big chunk of them.” He said “People who focus on .edu links usually have bigger problems to worry about, but I’ve certainly never said what you’re suggesting.”
When Google announced the new link spam update, a ton of confusion arose with that announcement. The confusion was mostly around do you need to change your nofollow links to rel=sponsored for affiliate or similar links. The answer is no, nofollow is fine and you won’t get in trouble for using nofollow instead of rel sponsored
Google was asked if you have an English version of your site for years and years and then expand the site to France. So you create an FR subdomain or subfolder for the French users.
Here is a recap of what happened in the search forums today…
Learn how to use Instagram’s Search & Explore feature as part of your social media marketing strategy to get discovered. The post Instagram Search & Explore: A Complete Guide for Marketers appeared first on Search Engine Journal .
On Monday, Google announced a new algorithm update named the link spam update.
Learn how to use Facebook Events and Google My Business Posts to promote your in-store and virtual events, sales, promotions, and more. The post How to Use GMB Posts & Facebook Events for Local Marketing appeared first on Search Engine Journal .
The real-time view of reach gains may help advertisers better evaluate campaign performance. Please visit Search Engine Land for the full article.