Aug 26
31
As Google Ads automates more decisions, advertisers must define success beyond platform metrics, tracking leads and sales through to actual business outcomes. The post Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better appeared first on Search Engine Journal .
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Google Ads Is Automating More Decisions, Your Measurement Needs To Get Better via @sejournal, @brookeosmundson
Tags: marketing analytics, paid media strategy, ppc
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