Customer Personas Can Transform SEO, PPC and Content Marketing via @gregjarboe
New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here
SEO
Creative Brief Tips & Tricks for More Successful Content Projects via @_kevinrowe
Content marketing projects need a creative brief to support collaboration and ensure a successful campaign. Here’s how to create and implement one.
B2B Marketing News: Emotional Connections Top Brand Loyalty Study, YouTube’s New Metrics, & Google My Business Adds Audience Discovery Data
How and Why B2B Marketers Are Using Intent Data [Report] 56 percent of B2B marketers use intent data to identify new target accounts, while 51 percent use this data to align sales and marketing, according to recently-released report data of interest to digital marketers. MarketingProfs Post Engagement Rates Remain Far Higher on Instagram Than Facebook or Twitter Across industries, Instagram saw an average engagement rate more than four times that of Facebook during 2020, according to a recently-released report that examined more than 22 million business page posts on Instagram, Facebook, and Twitter. MarketingCharts Microsoft Bing updates search results interface to make it more visually immersive Microsoft’s Bing has augmented its search result experience to include expanding image carousels and infographic-like knowledge panels, in addition to several other new additions, Bing announced recently
Large Unconfirmed Google Local Search Algorithm Update Yesterday
The BrightLocal tool picked up one of the the biggest updates I’ve seen it report in a long time or maybe even ever. It normally runs at the 2.x in terms of local pack changes but yesterday, Wednesday March 11th, it showed 6.78 out of 10 in terms of fluctuations in the local search results.
Mobile-first indexing, site downtime, static headlines and rich results; Friday’s daily brief
Plus the Google algorithm updates continue, including a local search update. Please visit Search Engine Land for the full article
Google Local Adds Custom Order URLs To Online Order CTA
Google has added a local restaurant or businesses online ordering forms to the call to action overlays it provides in Google Maps and the local pack. Previously, Google only showed 3rd party integrated platforms in this overlay, not the custom URL order form option.
Google Recipe Rich Results Images Disappearing Again From Search Results
In 2019, Google had issues with displaying images in the rich results recipe carousel for a nice number of recipe sites. The issue I think was resolved twice and ultimately fixed. But it might be happening again, in 2021.
Daily Search Forum Recap: March 11, 2021
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google Maps Lets Users Add Photos Without Leaving a Review via @MattGSouthern
Google Maps is introducing three new ways for users to add helpful content for others, including the ability to share photos without leaving a review. The post Google Maps Lets Users Add Photos Without Leaving a Review via @MattGSouthern appeared first on Search Engine Journal
How to Select Meaningful B2B SEO Keywords
Posted by Cody_McDaniel It’s no secret that B2B marketing is different than B2C. The sales cycle is longer, there are multiple stakeholders involved, and it’s usually more expensive. To market effectively, you need to create content that helps, educates, and informs your clientele