Google is starting a new Google Ads content policy called “Evasive Ad Content.” Evasive Ad Content will extend the prohibited manipulations of trademark terms in ad text to domains, subdomains, and logos; prohibit usage of invisible UNICODE characters in ads that add no value to the ad content for users; and disallow manipulations of images or videos to hide policy violating content.
A strong local search presence is more important than ever. These 12 local SEO tips can help get you to the top
Siloed marketing communications used to be the norm for enterprise brands, but it’s time for an integrated approach. Here’s what you need to know. The post How to Boost Shared Value with Integrated vs
It was a busy week in our search industry on so many levels but I kick off this recap with the monthly Google webmaster report. Then I go into not just one but two different unconfirmed Google algorithm updates that were spotted this week..
A new update to the Gutenberg editor improves WordPress Core Web Vitals The post WordPress Gutenberg 10.1 Boosts Core Web Vitals via @martinibuster appeared first on Search Engine Journal .
New Channels, Better Targeting: How B2B Tech Marketing Is Changing [Survey] 54 percent of global B2B marketers plan to use more marketing channels during 2021, and 51 percent say they are seeking out new ways to tell their brand’s stories — two of several statistics of interest to digital marketers in newly-released report data from Spotify and WARC. MarketingProfs New Report Looks at the Rising Influence of Online Communities 77 percent of consumers say that online groups are the single most important communities in their lives, a trend that has increased during the pandemic, according to recently-released global survey data
Official developer pages updated to reflect that Google Sites no longer creates sitemaps The post Google Sites Sitemap Documentation Removed via @martinibuster appeared first on Search Engine Journal .
Make sure not to miss the new more visual changes in Microsoft Bing Search, the new Google My Business reports and the Google Ads mobile app notifications. Please visit Search Engine Land for the full article.
Google’s John Mueller listed a few reasons why your site may not show rich results in the Google Search Results.
Daniel Waisberg of Google released a really nice explanatory video on how crawl budget works with crawl demand and crawl rates. He also spent most of the video doing a deep dive into the new crawl stats report in Search Console