SEO

How to Choose the Right Clients for Your SEO Agency & Avoid Toxic Ones via @seomonitor

Posted by admin on 2021/03/02 at 6:00 am

Choosing the right clients for your SEO agency is crucial for long-term growth. SEOMonitor shares five ways to approach the lead qualification process

Google On The Importance Of GTINs For Products In Search

Posted by admin on 2021/03/02 at 4:44 am

Google posted a Friday blog post named “providing better product information for shoppers.” The blog post mentioned GTINs over 20 times, how is that for keyword density?

We’re looking for skilled marketers to speak at SMX Advanced!

Posted by admin on 2021/03/02 at 4:40 am

If you’re interested in speaking at SMX Advanced but haven’t pitched a session yet, now’s the time. Please visit Search Engine Land for the full article.

Google: Internal Linking Gives Google A Sense Of Page Level Importance

Posted by admin on 2021/03/02 at 12:48 am

Google’s John Mueller was asked how someone can help Google understand which pages of a site it really wants Google to index. A webmaster said that Google was only indexing 10% or so of the site’s pages in the sitemap file. He asked how can they notate which pages are more important if Google doesn’t look at the priority field in XML Sitemaps

Daily Search Forum Recap: March 1, 2021

Posted by admin on 2021/03/01 at 9:58 pm

Here is a recap of what happened in the search forums today…

Google Search February 26 & 27th Search Algorithm Volatility

Posted by admin on 2021/03/01 at 8:00 pm

This weekend there was another unconfirmed Google search ranking update, maybe starting around February 26th through the 27th and maybe the 28th. There was significant chatter in the SEO forums and some of the tools showed a spike around the 27th of February

Steve Marin On Content & SEO With Measuring Digital Marketing Success With Data

Posted by admin on 2021/03/01 at 4:53 pm

Steve Marin runs Spark PPC, a marketing consulting firm based in New York City, he focuses on small to medium sized businesses. He has been doing SEM and SEO for over 8 years now

Ginny Marvin joins Google as its new Ads Product Liaison

Posted by admin on 2021/03/01 at 3:30 pm

In her new role, the veteran PPC journalist and former Third Door Media editor-in-chief will be helping marketers learn about Google Ads’ products and policies. Please visit Search Engine Land for the full article.

5 Ways B2B Marketers Sabotage Influencer Marketing Success

Posted by admin on 2021/03/01 at 3:29 pm

It is the nature of marketers to continuously evaluate the effectiveness of their efforts. The problem with this approach to marketing optimization is that it assumes effective execution of marketing strategies, which we all know, is often not the case. Poor execution is as often at fault of poor performance as the effectiveness or appropriateness of the tactic.

12 of the Best Tools to Monitor Your Online Reputation via @brentcsutoras

Posted by admin on 2021/03/01 at 1:45 pm

Keeping track of what people say about your brand online is key.