Google goes dark theme and passage ranking sees the light: Friday’s daily brief
Plus, making the case for more Google Search Console data. Please visit Search Engine Land for the full article
SEO
Google Search May Use Core Web Vitals Data From Noindexed Pages
Google may or may not use the Core Web Vitals metrics from pages not within Google’s indexed, pages you may explicitly block from indexing, as part of its overall calculation for the upcoming Google Page Experience Update. John Mueller of Google said he believes this to be the case but is not 100% sure.
Google Search Tests Dark Mode Theme Controls
I believe since December 2020, Google has been testing a dark mode theme in the Google Search results. Now I am seeing Google test a toggle to turn on and off the dark mode theme
Daily Search Forum Recap: February 11, 2021
Here is a recap of what happened in the search forums today…
Impactful SEO Audits for B2B
Posted by carlycs A comprehensive audit of your B2B website can mean the difference between winning new clients and losing them to the competition. In this brand new episode of Whiteboard Friday, guest host Carly Schoonhoven walks you through four areas that can take your audits to the next level
Google Video On Image SEO In Detail With 12 Tips
Google’s John Mueller released an almost 10 minute long video on image SEO best practices and tips. It is one of the more detailed image SEO presentations I’ve seen from Google. He lists off 12 specific actionable tips and then talks more about implementation and measurement.
Google My Business adds messaging to desktop interface
Businesses can now message with customers through their web browser, not just the mobile app. Please visit Search Engine Land for the full article.
Google Ads Lead Form Now Triggers On Headline Click
Google launched lead form extensions in 2019 as a beta and then expanded it more over the years. Heck, they even beta tested a form of lead forms via Google Ads in 2011.
A Google Ads setting allowed advertisers to exclude people of “unknown gender”
Employers, landlords and credit providers could keep their ads from showing to people of “unknown gender,” enabling discrimination against nonbinary individuals. Please visit Search Engine Land for the full article
Google Search Dark Mode Makes Ads Harder To Distinguish From Organic Listings
More are seeing dark mode in Google Search, what is hard to see are the search ads or at least see what are organic listings versus paid listings.