SEO

What Is the Google Knowledge Graph & How it Works via @MattGSouthern

Posted by admin on 2021/01/06 at 5:48 pm

Learn how Google’s Knowledge Graph works, how Knowledge Panels are generated, how to get in or request edits, and how it impacts SEO. The post What Is the Google Knowledge Graph & How it Works via @MattGSouthern appeared first on Search Engine Journal .

Google Search Team Launched Changes That Negatively Impacted Revenue Substantially

Posted by admin on 2021/01/06 at 5:40 pm

Ryan Moulton, a software engineer who has worked at Google for almost 15 years now, said in a HackerNews thread that the Google Search team and he personally have purposefully launched “ranking changes [in Google Search] that negatively impacted revenue substantially.” He said this to drive a point that “there’s an aggressive firewall between the ads and search organizations.”

Beyond Traditional User Intent: Why & How to Go Granular via @marktraphagen

Posted by admin on 2021/01/06 at 2:45 pm

SEO may benefit from looking beyond traditional user intent. Read about what micro intentions are and how they can help increase traffic and site revenue. The post Beyond Traditional User Intent: Why & How to Go Granular via @marktraphagen appeared first on Search Engine Journal

No, A Google My Business Profile Not Required To Show In Google Web Search

Posted by admin on 2021/01/06 at 2:04 pm

Google’s John Mueller had to confirm that you do not need to have a Google My Business verified business listing to show up in Google Web Search. You do need a Google My Business listing to show up well in Google Maps and in the local pack results or to show a local panel in search but not to rank in web search.

International SEO for 2021 & Beyond: 9-Point Checklist for Success via @BoghThomas

Posted by admin on 2021/01/06 at 1:45 pm

To succeed in international SEO you need to have the right strategy. Here’s the guidance you need for successful international SEO execution in 2021

Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances via @digital_future

Posted by admin on 2021/01/06 at 12:45 pm

Google Pay gets an upgrade with Google Plex. Find out what differentiates this from other payment platforms and what new AI-driven features it offers. The post Google Pay Becomes Google Plex to Manage Your Day-To-Day Finances via @digital_future appeared first on Search Engine Journal .

Search Engine Land, SMX name Carolyn Lyden content lead

Posted by admin on 2021/01/06 at 12:26 pm

Having an experienced practitioner leading the content and programming of Search Engine Land and SMX will only mean more high-quality and actionable content for the communities we serve. Please visit Search Engine Land for the full article.

5 More Handy Tools For 2021’s Busy B2B Marketers

Posted by admin on 2021/01/06 at 11:30 am

Most B2B marketers in 2021 are busier than ever due to the pandemic, remote work challenges, and increased expectations to show results. Thankfully, keeping pace with the swift changes marketers face today are a whole slew of tools tasked with streamlining busy marketing efforts

Google Explains What URL Removals Tool Does via @martinibuster

Posted by admin on 2021/01/06 at 10:38 am

Google’s John Mueller answers a question about what the Search Console URL Removals Tool does The post Google Explains What URL Removals Tool Does via @martinibuster appeared first on Search Engine Journal .

Research Exposes Role of Pricing on User Ratings via @martinibuster

Posted by admin on 2021/01/06 at 10:17 am

Research from Harvard Business School explores role of pricing on user ratings. Implications for platforms with ratings and the businesses that depend on them. The post Research Exposes Role of Pricing on User Ratings via @martinibuster appeared first on Search Engine Journal .