In this final 13th episode of Inside Influence where I talk with B2B marketing insiders about what’s working and what’s not in the world of influencer marketing, our perspective has shifted from B2B brands to the influencers themselves. At TopRank Marketing, we conducted the first in-depth research into B2B influencer marketing which inspired this series and Onalytica recently conducted the first research study of B2B influencers to better understand influencer marketing from their perspective.
Make sure to build R&D into your firm because being one step ahead of your competition is so much more important today than it ever was. Please visit Search Engine Land for the full article
Posted by morgan.mcmurray Here we are again — that time of year filled with wrap-ups and lookbacks and “best of” compilations. 2020 was a year like no other, and that’s certainly reflected in the topics covered by the blogs in the list
Merry Christmas to all those celebrating today, which I assume is most of you. Like always, most of the search engines dress up their home pages for the day
Happy Holidays and Christmas to all those celebrating…
I was asked to find out if the Google Core updates and Google BERT are related at all, if they have anything to do with each other. I’ll be honest, I was surprised by the question – I mean, there relation is they are both in Google Search. But BERT is focused on understanding language and core updates are about assessing quality in ranking
A couple months ago we saw Google testing a green search category navigation bubble shaped button in the mobile search results. Now I am seeing more reports of Google testing that button in other colors, like orange, gray and more
Here is a recap of what happened in the search forums today…