Transitioning from Universal Google Analytics to Google Analytics 4 can seem daunting, but if you start to organize your data strategy now, the transition can be seamless and easy. Please visit Search Engine Land for the full article
Posted by Dr-Pete On December 3rd, Google announced that they were rolling out the latest Core Update . Initially, the bulk of the impact seemed to arrive on that date, with MozCast spiking at 112.4°F: We measured above-average ranking flux in the three days prior to the update announcement, and a few days after the announcement, but the bulk of the flux seemed to occur on the roll-out day. (The dotted line represents the 30-day average prior to December 3rd.) How did December 2020 compare to other Core Updates
Google’s Danny Sullivan said that when it comes to Google Core Update, it “is core to all the content in our index,” he said. He said the core update “goes out to the entire index, page by page.”
Yet another feature has been disabled in Google Search Console, this comes months after Google disabled the request indexing tool. Please visit Search Engine Land for the full article.
Microsoft has integrated its new analytics tool, Microsoft Clarity, with Bing Webmaster Tools.
Google is not shutting down the Structured Data Testing Tool after all, as per an announcement stating the tool will be migrated to another domain. The post Google Structured Data Testing Tool Lives On At New Domain via @MattGSouthern appeared first on Search Engine Journal
Yesterday we reported how Google was testing dynamically expandable images below snippets. Now I am seeing reports of Google testing expandable text descriptions in the snippets.
Posted by clschwartz It goes without saying that 2020 has been a wild ride. If you’re like me, you’ve missed some exciting news or even taken some time away from all things digital when it felt like the world was just too much. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more.
Google’s John Mueller clears up a misunderstanding about keyword-heavy titles and descriptions, saying it’s a common practice that’s not against webmaster guidelines.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…