SEO

How to compete with Google in the SERPs, make the jump to agency or in-house, and support ‘the doers’ in your organization

Posted by admin on 2020/12/09 at 2:10 pm

Areej AbuAli discussed a wide range of topics affecting the SEO industry at SMX. Please visit Search Engine Land for the full article.

Top 20 Most Popular SEO Experts: A Social Listening Analysis via @anna_bredava

Posted by admin on 2020/12/09 at 1:45 pm

The SEO community is full of experts and pros. Find out who the most talked about pros are, the conversations about them, and more.

Search Engine Journal Is Hiring Its First-Ever Director of Marketing via @itsduhnise

Posted by admin on 2020/12/09 at 1:27 pm

Want to be Search Engine Journal’s first-ever Director of Marketing? Read more about the position, what we’re looking for, and how to apply. The post Search Engine Journal Is Hiring Its First-Ever Director of Marketing via @itsduhnise appeared first on Search Engine Journal

Google Search Console API gains fresh data & more

Posted by admin on 2020/12/09 at 1:16 pm

Not only can you get fresher data via the API, you can also manage your domain properties and more. Please visit Search Engine Land for the full article

How to Restructure Google Ad Accounts Without Wiping out All Your Data via @navahf

Posted by admin on 2020/12/09 at 12:45 pm

Historical data is lost when moving keywords, ads, or ad groups. Learn how to mitigate the risks and prevent poor performance outcomes. The post How to Restructure Google Ad Accounts Without Wiping out All Your Data via @navahf appeared first on Search Engine Journal .

Best Of B2B Influencer Marketing: Our Top 10 Influencer Marketing Posts To Optimize Your 2021

Posted by admin on 2020/12/09 at 11:30 am

2020 saw the continued rise in influencer marketing’s scope and success in both B2C and B2B industries. This continued an explosion of interest in the practice over the past several years, and with more practitioners than ever now going all-in, influencer marketing has continued to be a primary focus on our blog throughout this extraordinary pandemic year. We’re lucky to have a wealth of talented B2B marketing professionals contributing to the TopRank Marketing blog — which will celebrate its 18th year in 2021 — including our CEO Lee Odden, Joshua Nite, Elizabeth Williams, Anne Leuman, Nick Nelson, Debbie Friez, Birdie Zepeda, the author of this post, and Alexis Hall, among others.

New key insights from Google’s John Mueller at SMX

Posted by admin on 2020/12/09 at 11:20 am

Topics include the Page Experience Update, FAQ schema, request indexing tool, diversity and much more. Please visit Search Engine Land for the full article

Google NYC Mural Painting During COVID-19

Posted by admin on 2020/12/09 at 9:29 am

Google rolls out App campaign type to re-engage existing users

Posted by admin on 2020/12/09 at 8:33 am

Starting next year, App campaigns for engagement may also include a custom prompt for users in Search. Please visit Search Engine Land for the full article

Google Tests Top Stories Without AMP Links In Carousel

Posted by admin on 2020/12/09 at 4:45 am

According to John Shehata, the Global VP of Audience Development Strategy & CRM at Conde Nast, Google is now testing not showing AMP pages in the Top Stories carousel in Google Search on mobile. Google can do this for COVID related news but outside of that, Google should be only showing AMP links in the Top Stories carousel.