I am a bit surprised I am writing this but yes, anchor text is a signal Google uses for ranking purposes. Yes, Google can ignore spammy links that try to manipulate rankings but normal anchor text does help Google rank a page for what the anchor text says about the page. Hence giving Google more context about the page
Posted by Alex-T Have you ever outsourced link building? How did you like the experience
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
YouTube is sharing more details about how its search and recommendation algorithms work in a new video where the company answers questions from users. The post YouTube Algorithm: 6 Questions Answered via @MattGSouthern appeared first on Search Engine Journal
Mark Williams-Cook posted the results of an SEO Twitter poll that said most believe Google does not fully render a JavaScript page/document prior to ranking. In fact, the results showed that almost 70% of SEOs felt those pages were not always rendered prior to Google indexing them.
Third-party links spotted in featured snippet results, content creators can get payout for using the new Snapchat Spotlight feature, and more. The post Google Adds Third-Party Links in Featured Snippets & the Latest Digital Marketing News [PODCAST] appeared first on Search Engine Journal
In part two of my interview with Elie Orgel (you can see part one here) we talked about how to get content and data that Google has not indexed yet. A lot of governmental web sites and portals do provide data exports and weird charting solutions that Google has not indexed…
Staying on top is a challenge especially in highly competitive markets. Up your SEO game using these tactics to beat out the competition
Podcasting is a great way to reach and engage with your audience. Here’s the lowdown on podcasting and the shows marketers should pay attention to
Friday was the biggest online shopping day ever. Cyber Monday is poised to beat it.