Got to say, this is an unusual response from Google’s John Mueller. In short, someone with an exact match domain asked John why his site is not ranking for its brand name. The web site domain has Christmas Trees in it and the search query he shared a screen shot of showed product listing ads and other ads but not his web site ranking (note, it did not show organic results)
Google is announcing Core Web Vitals will become ranking signals in May 2021 in an update that will also combine existing UX-related signals. The post Google: Core Web Vitals Becoming Ranking Signals in May 2021 via @MattGSouthern appeared first on Search Engine Journal .
What will be the big trends in PPC marketing and paid social in 2021? Here are 10 trends you need to know, according to experts
Kirk Williams posted a warning that if you are using the new customer acquisition goals in Google Smart Shopping Campaigns, Google might show you revenue that is not real. The issue is that you set how much is the value of a new customer, and Google will add that value on top of any real revenue you get from the ad click.
On-page SEO best practices are constantly evolving. Here are eight old-school SEO techniques that you should avoid – or else risk getting penalized
Google’s Mueller answers if big sites have a crawl rate advantage over smaller sites in context of need for URL Submission Tool The post Google’s Mueller on Crawl Rate for Big and Small Sites via @martinibuster appeared first on Search Engine Journal .
Landing pages play a critical role in PPC campaign success. Learn how to unlock the full profit potential on your PPC landing page
The company could face penalties of up to 10% of its total revenue, which was more than $280B in 2019. Please visit Search Engine Land for the full article.
One of my favorite moments from The Simpsons is when the hilariously incompetent physician Dr. Nick burns down a building by mishandling a clearly marked chemical tank, and then exclaims, “Inflammable means flammable?! What a country!” via GIPHY “Incredible” is a word that can spark similar cognitive dissonance for marketers
Three weeks ago, Google “temporarily” suspended use of the request indexing tool within Google Search Console. Today, John Mueller of Google says he has no news yet on the tool but created a Google Form asking SEOs why they are missing the “URL submission tool” – yea, he called it that.