3 Steps to Better Content: Power up Your SEO with Audience Understanding via @marktraphagen
Better content starts with knowing what your audience cares about. Understanding these three key concepts will help keep you on the right track.
SEO
How to show Lighthouse Scores in Google Sheets with a custom function
Learn how to use machine learning to streamline your reporting workflows right within Google Sheets. Please visit Search Engine Land for the full article
Vlog #93: Michael Lewittes: A Journalist Turned Investor After Succeeding In Journalism With SEO (Part One)
Michael Lewittes came to my home on a Sunday to talk to me about his unique perspective as starting as a journalist and reporter…
Inside Influence EP06: Amisha Gandhi from SAP on the Power of Mutual Value in B2B Influencer Marketing
The latest edition of Inside Influence features B2B Influencer Marketing “OG”, Amisha Gandhi , VP Influencer Marketing & Communications at SAP. At TopRank Marketing, we’ve had the pleasure of working with Amisha for several years on a variety of influencer marketing programs from the launch of SAP Leonardo to developing a virtual reality experience featuring influencers for use at tradeshows. In this 6th episode of Inside Influence, I talk with Amisha about the power of how creating mutual value between B2B brands and influencers drives returns across the customer lifecycle.
Don’t miss out on up to $100 off Search Marketing Expo
These exclusive Early Bird rates end this Saturday, November 14! Please visit Search Engine Land for the full article.
Social Shorts: Snapchat advertiser certifications, YouTube masthead ads go full CPM, more
The social media marketing week in review: A round up of news and announcements you may have missed. Please visit Search Engine Land for the full article.
How We Became Digital Marketers in Just One Summer
Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called “Digital Marketing Search Fundamentals”, taught by Zack Duncan of Root and Branch. Introduction Our digital marketing class this summer did not give us credits that count towards graduation (in fact, some of us graduated in Spring 2020), nor did it give us a grade
Using Virtual Assistants: The Complete Guide for SEO Agencies
Thinking of hiring virtual assistants for your agency? Here’s everything you need to know and seven tips to work with them effectively. The post Using Virtual Assistants: The Complete Guide for SEO Agencies appeared first on Search Engine Journal .
How to Make Your WordPress URLs SEO Friendly via @coreydmorris
Creating SEO-friendly WordPress URLs is a simple way to improve your organic search visibility. Follow these four tips to ensure that you get it right.