Google: Stock Photography For Google Search Does Not Matter
Google’s John Mueller was asked if using stock photography on your pages would hurt the page’s chances of ranking well in Google search. Do you need a unique image per page?
SEO
Usage of voice has plateaued — for now
Compared with past growth, 2020 survey data show flat-to-declining usage. Please visit Search Engine Land for the full article.
What to look at when considering a Digital Asset Management platform
What do all DAMs do, and what are the points of differentiation between them? Please visit Search Engine Land for the full article.
Google is streamlining ‘Ad’ labeling for Shopping ads
The “Sponsored” label will be retired on desktop results, too.
Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1
This study dives deep into keyword tool providers’ data collection and data manipulation systems, and their effect on keyword data accuracy and reliability. The post Keyword Data Accuracy & Data Manipulation by SEO Tools [In-Depth Study] via @BartjanSonneve1 appeared first on Search Engine Journal .
5 Ways to Convert Organic Traffic Into Qualified Leads via @annaleacrowe
Are you optimizing your content for Google AND for conversions. Here are five ways you can turn organic traffic into qualified leads.
A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha
This two-step solution will help you take back valuable impression and click share from paid search competitors bidding on your branded keywords. The post A 2-Step Solution to Battle Brand Squatting in PPC via @mediaalpha appeared first on Search Engine Journal .
Bing updates its Webmaster Guidelines
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content – make sure to review them.
Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time
Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines. Please visit Search Engine Land for the full article
Bing supports rel=sponsored & rel=ugc
You can use the rel=”nofollow” or rel=”sponsored” or rel=”ugc” attributes, to “prevent the links from being followed by a crawler and from potentially impacting search rankings. Please visit Search Engine Land for the full article.