Google Tests Trending Icon In Search Suggestions On Desktop
Four years ago, Google began testing trending icons and results in the Google search suggestions on mobile. Some searchers really disliked it and Google enabled an opt out method for it
SEO
Why Content Marketing is More Important Than Ever for B2B Brands
In his recently published eBook, Corona Marketing , Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States. “At the time, we believed things couldn’t have been bleaker,” Pulizzi writes.
Replay: Addressing diversity, recruitment and retainment in agencies and marketing teams
How (and why) to ingrain a focus on diversity, equity and inclusion in your company’s recruiting, hiring and retainment practices. Please visit Search Engine Land for the full article
Why Google Ranks Singular and Plural Keywords Differently via @martinibuster
Google explains why the algorithm may rank singular and plural keywords differently. The post Why Google Ranks Singular and Plural Keywords Differently via @martinibuster appeared first on Search Engine Journal .
Google: Landscape Orientation For Web Sites Does Not Impact SEO
Google’s John Mueller said that “there is no effect in regard to SEO for Google” when it comes to if a site or page supports landscape orientation. Yes, it does matter if the page is mobile-friendly and has content on mobile-first indexing, but if you orient your phone sideways, it doesn’t matter.
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit. Please visit Search Engine Land for the full article.
SEO Agency-Client Communication: Unlocking Contracts in the New Normal via @seomonitor
How can SEO agencies unlock contracts and unpause campaigns still pending now that we’re in a new normal? Here are key things to consider. The post SEO Agency-Client Communication: Unlocking Contracts in the New Normal via @seomonitor appeared first on Search Engine Journal
Google Updates The How Google Search Works Doc
Google has made several changes to the how Google search works document within its help center. The changes include how Google crawls both desktop and mobile, it has a new section on JavaScript, it talks about your CSS, scripts and image files and has a new section on what is a document – plus more.
Thinking Beyond the Link Building “Campaign” [Case Study]
Posted by Paddy_Moogan Over the years, I’ve often referred to our link building work as “campaigns”, which isn’t wrong, but isn’t completely right, either.
Google Search Console Insights BETA – Deeper Integration With Analytics
The other week I reported how Google is sending out emails about Google Search Console and Google Analytics integrated reports. Well, I’ve now seen this through an anonymous source and it is pretty cool.