When silence is not an option: Brands dive in with protest support
74% of consumers agree with the protests, but there’s divisiveness about how brands should respond to issues. Please visit Search Engine Land for the full article
SEO
Google webspam report: Cracking down on renegade linking practices, auto-generated content
“More than 25 billion pages we discover each day are spammy,” the company revealed. Please visit Search Engine Land for the full article.
Google On Brand Based Queries & Search Result Influence
Gary Illyes from Google responded to a question around if brand based queries can hold any influence around search rankings.
Google Search Console performance report gets recipe filters
Use these new reports to see how well your recipe markup is performing in Google Search.
4 things we learned about automated bidding during the pandemic
Smart bidding adapts to changes with reduced budgets, which is better than pausing campaigns, but beware of high impression share with automated bids. Please visit Search Engine Land for the full article.
Pinterest Shows Shoppable Pins in Visual Search Results via @MattGSouthern
Pinterest is enhancing its Lens camera search functionality with a new ‘shop’ tab in search results full of shoppable pins. The post Pinterest Shows Shoppable Pins in Visual Search Results via @MattGSouthern appeared first on Search Engine Journal .
What Is Enterprise SEO? via @annaleacrowe
What makes an enterprise site? How does enterprise SEO differ from traditional SEO
How to Deal with Paginated Pages via @RyanJones
The web can be full of bad information about how to deal with pagination for SEO. This post attempts to clear some of that up.
Google Search Console Added Search Appearance Filters For Recipes
It seems Google has added new search appearance filters to the Google Search Console performance reports. The filters are named “recipe gallery” and “recipe rich results.” This was shared with me by Brian Freiesleben but Google has not yet confirmed these are new.
How Do I Improve My Click-Through Rate (CTR)? via @navahf
Improving your PPC click-through rate comes down to pulling one of three levers. Read on to learn what they are and how they impact CTR. The post How Do I Improve My Click-Through Rate (CTR)?