Prospect for in-person conferences fades for 2020
Marketers responding to MarTech Today’s Event Participation Index give it a 30% chance that they will attend a conference this year. Please visit Search Engine Land for the full article.
SEO
Break Free B2B Marketing: Sofia O’Malley of Dell Outlet on Creating a Global B2B & B2C Marketing Team
Okay, marketers, here’s your content marketing challenge for the day. Your target audience includes the following: Small business owners Gamers Teachers Lifestyle bloggers Young professionals/Entrepreneurs All you have to do is come up with messaging that will resonate with each of these groups, while repurposing as much content as possible for maximum efficiency
Explore the SMX Next agenda!
Join us online June 23-24 (for free!) to access 40+ tactic-rich SEO and SEM sessions from leaders in search marketing technology. Please visit Search Engine Land for the full article
It’s A Bug: Google Rich Results For Home Pages Is Going Away
Friday we reported that Google was showing rich results for home pages. Well, it turned out this was “unintended” and “it’s being fixed.” Gary Illyes from Google responded to me on Twitter saying “this change was unintended and it’s being fixed.”
Data roundup: Resources to help you market more effectively during COVID-19
Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment.
Google’s New Head of Search – Prabhakar Raghavan via @martinibuster
Google has a new head of search. He’s authored link related research
6 Reasons Why You Need a Marketing Data Warehouse via @Supermetrics
Wasting too much time on manual reporting? Sick of siloed data
Google: Disavowing Links Would Rarely Help You Algorithmically
Google’s John Mueller in an interview with Marie Haynes said that it would be “really rare” that disavowing links would result in your web site doing better in search algorithmically. Sure, if you have a manual action, maybe but not without a manual action.
Google BERT Does Not Determine Content Quality But Helps Understand Your Content
Another snippet from Marie Haynes interview of John Mueller was around BERT.