Google is testing a share button and icon for the search results page again. We recently saw Google using a paperclip for this but now Google is sharing a button that says “share.” Google is also doing this in the AI Mode results.
Google seems to be rolling out the Asset Studio, in beta, to some advertisers now. I believe Google announced this at Google Marketing Live a few months back, and now some advertisers are seeing it in their Google Ads accounts.
Google announced it will replace the existing Local Services Ads badges, including Google Guaranteed, Google Screened, and License Verified by Google badges and icons with a new verified badge. This is happening October 20, 2025.
Google has expanded AI Mode to 180 countries, up from being available in the US, UK and India. Google also announced new agentic capabilities and personalized responses, and a new way to share AI Mode responses.
A month ago, Google announced the Google Trends API and allowed folks to apply to gain access to the API as an alpha release. Google then told us that SEOs should not expect to be part of the first group of applicants accepted
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Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget.
Here is a recap of what happened in the search forums today…