Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search rankings are shaking up again, after a day or so of cooling…
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I am seeing a huge spike in chatter within the SEO industry over the past 24 hours. This comes a day or so after we saw some Google search ranking volatility cooling, only to see that volatility spike again the following day.
Google seems to be rolling out a sticky search bar, so as you scroll down the page, the scroll bar sticks to the top. Google actually made this official in 2018, but then eventually stopped and now it seems to be back.
Google sent out an email and posted an update that it will update the Political content policy for Google Ads to include the following regional restriction for the European Union (EU). This goes into effect in September 2025.
Google’s Ginny Marvin, the Google Ads Liaison, was asked if negative keywords are included in the algorithms to help train smart bidding. Ginny Marvin responded, saying they are one of the criteria the system checks for campaign and ad group eligibility.
Google is testing adding an icon and a line separator/divider for the AI Mode tab under the search bar. Google always placed the AI Mode tab at the first spot on the left, but now it is testing making it stand out even more with an icon and this divider.
Google is testing the Ask Anything In AI Mode feature, which we saw in the people also ask, now in the Google Search product listings.
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