Google Ads announced it is expanding both Smart Bidding Exploration and budget pacing. Smart Bidding Exploration beta for Performance Max with product feeds and Shopping campaigns will launch in few weeks and budget pacing in Search and Shopping campaigns is rolling out in the coming months.
Google proposed a number of changes to the EU in order to avoid fines from the European Union. One of those changes is around the site reputation abuse policy, which the EU watchdog said directly impacts a common and legitimate way for publishers to monetize their websites and content.
Google AdSense (and Ad Manager) will drop the browser back button trigger for vignette ads additional triggers due to the new Google search penalty for back button hijacking.
Google sent out emails to advertisers that starting July 15, 2026 the Google Ads system will require the use of passkeys for certain sensitive actions. This is likely due to the spike in Google Ads hijacks over the past year or so.
Microsoft Advertising custom columns now support all conversion metrics – instead of just specific conversion metrics. This gives advertisers more flexibility on tracking campaign performance.
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WordPress delays rollout of real-time collaboration.
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