Microsoft reported its first quarter 2025 earnings and it showed that its search and advertising revenue was up 18%. The last quarter it was up 19%, but as I noted then, the last time it was up over 19% in a quarter before last quarter was 10 quarterly earning reports ago, in Q3 2022.
Going global with SEO: Discover how to create a successful multinational SEO strategy by considering cultural norms, user behavior, and market-specific factors. The post Global SEO: How To Strategize For Multinational Businesses appeared first on Search Engine Journal .
Outdated SEO tactics can backfire.
YouTube expands AI video summaries globally while rolling out several new creator tools. The post YouTube Expands AI-Generated Video Summaries, Adds New Tools appeared first on Search Engine Journal
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web…
Google held that Web Creator summit yesterday at the GooglePlex, where Google told victims of previous search ranking updates including the September 2023 helpful content update, that a new search ranking update is coming fairly or very soon, but if they were hit by the helpful content update, they should not expect to recover and they likely should move on to new things.
Google / Alphabet reported its Q3 2024 earnings last night, where its ad revenue hit $65.85 billion, up 10% from last year’s quarter of $59.65 billion. Google’s revenue was up 15% with $88.3 billion and its profit was up 33% to $26.3B. Search revenue specifically was up 12% to $49.39 billion.
Google Ads has a new asset type with enhancement features named business links. Google posted a new help document that says, “Business links is a new asset type with enhancement features that allow you to target customized and varied user intents all in a single Search ad.”
Ginny Marvin, the Google Ads Liaison, has confirmed that a Google ad representative, a Google employee, has made unauthorized changes to a Google ad account. Marvin wrote that following up after an investigation on the matter, “we did not properly follow our processes for ensuring approvals are granted before making changes.”
You thought Google was sneaky with their ad or sponsored labels.