SEO

Google: URLs Don’t Need To Be Lower Case For Search

Posted by admin on 2025/01/10 at 12:51 pm

Google’s John Mueller clarified once again that your URLs do not need to be lowercase, they can be uppercase, it really doesn’t matter. But he did say, pick either lowercase or uppercase, just be consistent.

Google Local Services Ads For Tax Specialist Drops Auto Credits & Features

Posted by admin on 2025/01/10 at 12:41 pm

Google has turned down some features for the tax specialist vertical in Google Local Service Ads. The big one is that there is no auto-crediting for this vertical. Also, Google removed message leads, booking and all recording for the Tax Specialist vertical in Google LSAs.

Google Ads Updates Political Content Policy For CA Residents For Deepfakes

Posted by admin on 2025/01/10 at 12:31 pm

Google has announced it has updated its Google Ads political content policy this month for to include a form related to California restrictions.

Google Search Product Detail View Tests Share Icons

Posted by admin on 2025/01/10 at 12:21 pm

Google is testing adding a share icon to the product detail view within the search results. This comes up at the top of the panel, after you click on a product from the popular products section of the search results

Google Tests Super Long Cookie Notice On Home Page

Posted by admin on 2025/01/10 at 12:11 pm

Google is testing writing out a 57 words, 364 characters, notice on its home page, about its cookie usage and data usage. It is super weird to see three lines of legal text right below the Google search box on its home page.

SEO Keyword Research: 18 Of The Biggest Mistakes You Must Avoid via @sejournal, @sejournal

Posted by admin on 2025/01/10 at 12:00 pm

Don’t overlook the importance of SEO keyword research. Learn about common mistakes to avoid and how to prioritize search intent for better results. The post SEO Keyword Research: 18 Of The Biggest Mistakes You Must Avoid appeared first on Search Engine Journal .

Google Shows How To Fix LCP Core Web Vitals via @sejournal, @martinibuster

Posted by admin on 2025/01/10 at 8:05 am

Expert from Google’s Chrome team shows how to fix LCP scores.

Finding Striking Distance Keywords — Whiteboard Friday

Posted by admin on 2025/01/10 at 8:00 am

Striking distance keywords can highlight where sites may be able to make a big impact on their rankings and traffic with less effort. In this episode of Whiteboard Friday, Jo talks about how to locate, track, and label these keyword opportunities in Moz Pro.

Daily Search Forum Recap: January 9, 2025

Posted by admin on 2025/01/09 at 3:00 pm

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Reddit seems like it is not ranking as well as it used to…

How To Leverage GA4 For The Analysis Of International SEO Strategies via @sejournal, @gemmafontane

Posted by admin on 2025/01/09 at 1:30 pm

Maximize the effectiveness of your international SEO strategies with GA4. Analyze key metrics and dimensions to refine your approach and drive better results.