How To Leverage AI Ad Placements For Stronger PPC Performance via @sejournal, @navahf
AI ads aren’t mysterious once you know the rules. Here’s how to access inventory, set expectations, and build budget that actually works.
AI ads aren’t mysterious once you know the rules. Here’s how to access inventory, set expectations, and build budget that actually works.
Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am glad to see Google officially roll them out.
Google announced five new ways in how it is improving linking to web pages from AI Mode and AI Overviews. Some of these we saw Google testing earlier, and I (we) were fans of these changes and I am glad to see Google officially roll them out.
The folks over at Microsoft Bing put together a blog post explaining the differences between indexing for Search versus indexing for Grounding (AI responses) and the differences. Krishna Madhavan, Knut Risvik, Meenaz Merchant from Microsoft wrote, “Indexing for grounded AI answers is not a reinvention of search ‘” it is a major evolution of it. Grounding commits to an answer.”
The folks over at Microsoft Bing put together a blog post explaining the differences between indexing for Search versus indexing for Grounding (AI responses) and the differences. Krishna Madhavan, Knut Risvik, Meenaz Merchant from Microsoft wrote, “Indexing for grounded AI answers is not a reinvention of search ‘” it is a major evolution of it. Grounding commits to an answer.”
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year.
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year.
It is 2026 and finally Bing Places for Business is finally mobile friendly.
Google sent out emails notifying applicable advertisers that they will default call recording to Yes, to always record calls, if you don’t pick an option yourself. Google wrote, “Starting July 01, 2026, if you haven’t made a selection for your “Call recording” setting, it will automatically default to “Yes”.”
Google’s John Mueller answers if Preferred Sources overrides ranking signals. Could it be a “trust button” signal? The post Google Answers If Preferred Sources Overrides Low Quality Signals appeared first on Search Engine Journal