Daily Search Forum Recap: April 30, 2026
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google and Microsoft reported earnings…
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google and Microsoft reported earnings…
The real divide isn’t human vs. AI, but retrieval vs
Aleyda Solis’s Similarweb analysis of 10 markets shows that AI search clicks frequently redirect to local domains, with the distribution differing by industry.
Google adds AI Brief and text disclaimers to AI Max. See how new controls help regulated advertisers adopt automation while maintaining compliance and messaging accuracy.
Google expands AI Max to Shopping and Travel campaigns.
Microsoft says Bing reached 1B monthly active users, as search ad revenue grew 12% and Edge gained share for the 20th straight quarter.
Can AI Mode ads drive conversions or just awareness? Learn how to evaluate performance, set realistic expectations, and measure incremental growth.
Measurement noise from AI tracking tools is making it harder for brands to separate real visibility from artificial signals.
Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report. So if you check out the report, you will see a bunch more insight and data into the performance of those ads.
Google may be testing showing more links and citations within the AI Mode results. Google has done this with AI Overviews a year or so ago and now may be testing it with AI Mode results.