Entities Are The Foundation Of Modern SEO
GEO is just entity SEO with a new name. The foundations haven’t changed in 15 years, but most brands still ignore them
GEO is just entity SEO with a new name. The foundations haven’t changed in 15 years, but most brands still ignore them
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages. The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…
Google Trends now lets you filter your results by category, either with or without a query. This can give you a more refined view of the trends for a specific query or zoom you out more on category level trends within Google Search.
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal .
As agents and MCP connectors take over PPC management outside the Google Ads UI, this piece maps the risks and the governance needed to avoid. The post What Happens To PPC When You Stop Managing Google Ads Through Google Ads appeared first on Search Engine Journal .
Google’s John Mueller said the Google disavow tool “does have effects,” adding, “but it has its place & time.” This was in response a complaint about a site dropping in the search results after adding links to the disavow link tool.
Google Ads added a new section to the how asset groups work help documentation for pre-fill asset groups with generated assets.
Google AdSense will change how it counts impressions for display ads starting on February 17, 2027. Google will use what it calls the Begin-to-Render methodology and will only count the impression once the ad has successfully loaded and has started to render on the user’s device.
Interview with head of Google DeepMind explains how Gemini is moving beyond answers toward AI that can use tools and accomplish tasks. The post Google DeepMind Says Gemini Is Evolving From Chatbot To AI Agent appeared first on Search Engine Journal .