The Google November 2023 core update that started to rollout on November 2nd, Thursday afternoon, has been incredibly volatile, heated and in a very short time. We saw the fluctuations maybe even before Google announced the update and it has been super heated since, throughout this weekend.
Here is the big Google webmaster report for November 2023 and it is a big one. We had two confirmed updates; the October 2023 core update and the October 2023 spam update. Let’s not forget all the unconfirmed algorithm updates we had this month.
Google Search seems to be widely testing an e-commerce-like interface where it shows products and shopping deals by category.
For over a year, we have seen Google show us a left-sidebar filter generally for shopping-related queries. Well, now Google has added a toggle on and off option to turn on or off that filter
On Friday, Danny Sullivan, Google’s Search Liaison, shared some internal documents showing how he complies some of the feedback from SEOs online and then prepares that feedback to share with the Google Search teams. He has done this a couple of times before, in terms of publicly showcasing how he provides feedback to the internal Google Search teams.
Google announced late on Friday that AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE) will stop serving ads over google.com and this will also mean that ad personalization will be deprecated for these products because Google cookies will no longer be available to them.
Every marketing strategy should include determining the best way to narrow down the total addressable market (TAM) for that particular campaign. Audience segmentation is critical for using your marketing resources effectively. It’s how you make sure your message is shown to the right people — and only the right people.
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