SEO

Google search antitrust trial updates: Everything you need to know (so far)

Posted by admin on 2023/09/15 at 8:14 pm

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. The U.S. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone

Daily Search Forum Recap: September 15, 2023

Posted by admin on 2023/09/15 at 8:00 pm

Here is a recap of what happened in the search forums today…

Google Gemini: What We Know So Far via @sejournal, @kristileilani

Posted by admin on 2023/09/15 at 7:55 pm

Explore the latest news surrounding Google Gemini, which may be released by the end of the year. The post Google Gemini: What We Know So Far appeared first on Search Engine Journal .

Google launches new AI tool to improve YouTube ad optimization

Posted by admin on 2023/09/15 at 5:39 pm

Google Ads has launched a new feature to assist advertisers in optimizing their YouTube campaigns Known as Creative Guidance, this innovative tool is now available through Recommendations and has been integrated into Video Analytics within Google Ads. Creative Guidance leverages AI to evaluate your content and offer best-practice feedback. For example, if critical information is missing from your video ad, Creative Guidance will notify you, ensuring that your campaigns are as effective as possible.

Microsoft calls deceased NBA player ‘useless’ in AI-written obituary

Posted by admin on 2023/09/15 at 4:55 pm

Microsoft has been criticised after publishing an AI-generated obituary for NBA star Brandon Hunter. The former Boston Celtics and Orlando Magic player passed away suddenly this week, aged 42, after collapsing during a hot yoga class in Orlando, Fla. Shortly after his passing, fans were shocked to see the father of three described as “useless” in an obituary published on MSN.

SEO, generative AI and LLMs: Managing client expectations

Posted by admin on 2023/09/15 at 2:00 pm

Large Language Models (LLMs) remain a hot topic in SEO – especially with the popularity of OpenAI’s ChatGPT and other generative AI tools with user-friendly chat interfaces.

What’s new with the Google helpful content update

Posted by admin on 2023/09/15 at 1:53 pm

The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update.

A guide to multichannel marketing for one-person marketing teams

Posted by admin on 2023/09/15 at 1:00 pm

Being a one-person marketing team can be both exciting and stressful. You have a high level of control over the company’s creative messaging, which gives you the power to truly launch a brand. But you’re responsible for building and executing a company’s entire marketing strategy, which can feel overwhelming given the sheer amount of effort it takes to be present in the right places at the right times.  Whether you’re a solopreneur, the first marketing hire at an early-stage startup, or the sole marketing employee at an emerging business, these tips are for you

Search News Buzz Video Recap: Google Helpful Content Update, Post Google Core Update Tremors, FAQ Rich Results Drop, Search Console Merchant Center…

Posted by admin on 2023/09/15 at 12:01 pm

We got another official Google ranking update, the September 2023 helpful content update.

Properly preparing for the predictable: Peak seasonality

Posted by admin on 2023/09/15 at 12:00 pm

Peak seasonality is here.