Daily Search Forum Recap: September 14, 2023
Here is a recap of what happened in the search forums today…
Here is a recap of what happened in the search forums today…
Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Previously, sellers were required to enter many pieces of information to create product listings, however, the process has now been streamlined into just one step.
Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including: Multimodal search (the ability to search using both text and images) Expanded AR features Find-on-Amazon (a new tool that identifies similar products to those in a photo you share directly with the Amazon app) Why we care
TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs
Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said.
E-E-A-T is the buzzword on the streets of SEO.
Whether we know it or not, we’re caught in a paradox.
Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product image.
A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing changed. That was until yesterday when FAQs in the Google search results are now barely showing up in the search results anymore.
Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but the trending label, I believe is new.