B2B Exhibitions Move Forward in “Dramatic Improvement” B2B events have continued on their steady return to pre-pandemic frequency, with a scant 0.3 percent of business exhibitions having canceled during the first quarter of 2023, significantly lower than the 8.9 percent figure from the same period in 2022, while 2024 has been forecast as the year when B2B events will experience a full recover, according to newly-published report data. MarketingCharts LinkedIn Says ChatGPT-Related Job Postings Have Ballooned 21-Fold Since November Since November, 2022 there has been a 21-fold increase in job postings related to ChatGPT and generative pre-trained transformer (GPT) on Microsoft’s LinkedIn professional social network, while the rate at which users of the platform added AI-related skills to their profiles nearly doubled from 7.7 percent during November to 13 percent, according to recently-released data. Forbes Bain: Metaverse could be $900B biz by 2030, even as hype dies down When it comes to the metaverse, a period of 5 to 10 years of early stage development is expected to come first, eventually leading to a period when some 65 percent of the metaverse is expected to consist of virtual experiences, while 35 percent of the market share will be comprised of the underlying technologies to enable immersive experiences — two of several findings of interest to B2B marketers in newly-published forecast data.
Many search marketers now leverage AI tools to support their SEO efforts, according to International SEO Consultant, Aleyda Solis. However, while Google has confirmed that AI-generated content is OK as long as it’s high-quality, original and useful, the search engine has also indicated that expertise and content based on real human experience will be rewarded with better visibility. Finding the right back balance is key, and SEOs that fail to do this are likely to struggle to be competitive, Solis explained at SMX Advanced .
Make sure your content is up to spec to capture your audience. Tailor visuals to your social media platforms’ requirements with this handy guide. The post Social Media Image Size Guide For All Platforms In 2023 appeared first on Search Engine Journal .
In this Whiteboard Friday, Jon discusses how to identify, fix, and prevent cannibalization.
Explore separate announcements from Adam Mosseri, Instagram CEO, about changes to how Threads displays reposts and a new audio notes feature in development for Instagram. The post Threads Adds Reposts To Profiles And Following Feed appeared first on Search Engine Journal .
Google’s John Mueller offers advice about inability to rank despite good SEO The post Google Answers Why A Site Doesn’t Rank Despite Good SEO appeared first on Search Engine Journal .
Here is a recap of what happened in the search forums today…
It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share remains virtually unchanged globally and in the U.S. Why we care
Instagram is piloting a new ad layout that crams four sponsored posts into one screen. It’s the platform’s latest take on Multi-Advertiser ads, which groups together related sponsored posts from different businesses and serves them to people who have recently shown an interest in related products or services. The new layout is being displayed between Reels.
Less than a quarter of digital marketers plan to invest in X, formerly known as Twitter, during the next 12 months, according to a Search Engine Land survey. And, the percentage of digital marketers investing in X continues to fall rapidly, down from 27% of marketers in Q1 to 17% in Q3 to date.