Apr 13
12

From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset

A year ago, I was firmly anti-Google. Not in the sense that I disliked Google — I just felt that Google did not provide the best tools in the business to analyze and make decisions on their own advertising placements. When asked if an advertiser should consider a 3rd party technology to help..

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From 3rd Party To 1st Party: The Evolution Of The Google Advertising Toolset

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