Jan 16
26
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest
Visit link:
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Jan 16
26
Wondering about the benefits of using broad match? Columnist and Googler Matt Lawson got his hands on real Google data to put the debate to rest
Visit link:
New Google Research: Can The Long Tail Be Covered Without Broad Match?
Tags: channel: sem, google: adwords, paid search column, search marketing
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