From UA to GA4: Managing your reporting expectations

I’ll be blunt.

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From UA to GA4: Managing your reporting expectations

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5 tips for effective PPC bidding on a budget

PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful.

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Search News Buzz Video Recap: Google Search Ranking Volatility, Pinging Google Sitemaps, Bing Index Coverage, AI, Search, Local & PPC

This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints for Google Sitemaps later this year

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Search News Buzz Video Recap: Google Search Ranking Volatility, Pinging Google Sitemaps, Bing Index Coverage, AI, Search, Local & PPC

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How to overcome imposter syndrome in SEO and digital marketing

I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments.

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How to overcome imposter syndrome in SEO and digital marketing

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Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries

Bing announced a number of new features it says are powered by AI in both Bing, Bing Chat, and the Edge sidebar. The features include AI-generated buying guides, AI-generated review summaries, and new price match monitors.

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Bing Gains AI Shopping Features For Price Match, Buying Guides & Review Summaries

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Google To Shutter Buy On Google Program In US

Google sent merchants an email yesterday informing them that Buy on Google in the United States will be closing on September 26, 2023. Google is piloting a new feature to skip right to the checkout page for merchants but the Buy on Google will be gone for Google Search, however, will remain on YouTube.

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Google To Shutter Buy On Google Program In US

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Google Ads Showing Larger Images Again

Google Ads has been showing larger images on and off for a while now. But here is an ad for a law firm that has really large images on the desktop search interface.

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Google Ads Showing Larger Images Again

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Bing Chat Share Feature Returning On July 4th

In May, Bing added a share feature to Bing Chat and then had to abruptly remove the feature in early June. Bing’s Mikhail Parakhin said that the feature should start to slowly roll back out, under a new system, starting on July 4th.

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Bing Chat Share Feature Returning On July 4th

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Google Ads New Brand Restrictions For Search & Brand Exclusions For Performance Max

Google Ads announced that new brand settings are rolling out for Search and Performance Max campaigns.

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Google Ads New Brand Restrictions For Search & Brand Exclusions For Performance Max

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Google Map Your Summer Booth

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Google Map Your Summer Booth

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