Jun 23
23
How B2B Marketers Feel About AI 79 percent of U.S. B2B marketers plan to use more AI in their efforts during the next 12 months, with a leading 41 percent considering investment in AI over the next two years for personalizing the customer experience, 40 percent for content generation, and 36 percent for automated customer interactions, according to newly-published B2B AI survey data
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Elevate B2B Marketing News Weekly Roundup: B2B Marketers Using More AI & The B2B Creativity Formula
Learn how to write effective SMART goals for your organization that help your marketing team achieve better results.
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SMART Goals: How To Write Effective Goals With Examples via @sejournal, @kristileilani
Learn all about how to create kick-ass local landing pages in this Whiteboard Friday with Amanda Jordan.
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How to Create Kick-Ass Local Landing Pages — Whiteboard Friday
The ChatGPT plugin store now offers almost 550 plugins. Find out how to search the web for specific content using ChatGPT plugins. The post How To Search The Web With 40 ChatGPT Plugins appeared first on Search Engine Journal .
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How To Search The Web With 40 ChatGPT Plugins via @sejournal, @kristileilani
LinkedIn shares details of new AI image detector that successfully identifies fake profile images at a rate of 99.6% The post LinkedIn Reveals AI Image Hunter That Catches Fake Profiles appeared first on Search Engine Journal .
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LinkedIn Reveals AI Image Hunter That Catches Fake Profiles via @sejournal, @martinibuster
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: June 22, 2023
Google will start to retire four rules-based attribution models in Ads and Analytics from mid-July: First-click. Linear. Time decay
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Google updates when 4 attribution models will be retired
Google is rolling out changes that will give advertisers better insights into conversion performance.
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GA4 gives marketers choice in Google Ads conversion credit eligibility
The Microsoft Audience Network has moved predictive targeting to general availability. Following a successful pilot, all advertisers will now be able to use the feature in their campaigns. Why we care: Predictive targeting can help advertisers easily find new audiences that they may not have previously considered targeting
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Microsoft rolls out predictive targeting to all advertisers
When it comes to Connected TV, you don’t need to walk the road less traveled when there is already a bridge to success.
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Master CTV advertising: A guide to launching your best campaigns by Cynthia Ramsaran