What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series. Join Lee as he explores it all with guests Joe Pulizzi , founder of Content Marketing Institute and The Tilt, Pam Didner , vice president at Relentless Pursuit, Ahava Leibtag , president at Aha Media Group, Wil Reynolds , vice president of innovation at Seer Interactive, and the one and only Ann Handley , chief content officer at MarketingProfs.
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Feeling B2B Video Interviews: 5 Top B2B Marketing Insights From #MPB2B Speakers
Sep 23
27
Your value-based bidding questions answered. Learn when and how to use max conversion value and tROAS bidding
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How To Get The Most Out Of Max Conversion Value And tROAS Bidding via @sejournal, @adsliaison
Marketing teams are under more pressure than ever. 50% of small and mid-size businesses have in-house content marketing teams that are struggling to overcome challenges, according to UpCity’s Content Marketing Survey . Some find it difficult to measure ROI, while others struggle to identify strategic collaborations
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How To Get Buy-In by Setting Strategic Content Marketing Goals
Sep 23
27
Need commercially safe images? Powered by NVIDIA Picasso, Generative AI by Getty Images includes indemnification and an AI model trained on copyright-free images
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Getty Images Launches ‘Commercially Safe’ AI Image Generator via @sejournal, @kristileilani
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 26, 2023
Google will soon block Bard’s shared conversations from appearing in Google Search.
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Google to block Bard’s shared chats from showing in Google Search
Google is indexing conversations with its AI chatbot in search results.
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Google Indexing Bard Conversations In Search Results via @sejournal, @MattGSouthern
Sep 23
26
Amazon invests $4 billion in AI startup Anthropic to advance next-generation AI through strategic collaboration. The post Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment appeared first on Search Engine Journal .
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Amazon Bets Big On AI Startup Anthropic With $4 Billion Investment via @sejournal, @MattGSouthern
Generative AI, a subset of artificial intelligence, has emerged as a revolutionary force in the tech world. But what exactly is it?
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What is generative AI and how does it work?
Over the past couple of days, I’ve seen more chatter of ranking movement for those SEOs initially impacted by the September 2023 helpful content update. I wonder if this is the last push, the last surge, of this helpful content update before Google says this update is done rolling out.
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Google Helpful Content Update’s Last Surge Of Ranking Fluctuations?