Google has pushed off the date when data-driven attribution (DDA) will be deprecating. It was supposed to be this month, but it was pushed to mid-July, so a month later.
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Google Pushes Non-Last-Click Rules-Based Attribution Models Deprecation Date To Mid-July
I am hearing reports of issues with Google Merchant Center, specifically DNS issues, timeout issues, 404 issues and other crawl issues being reported by Merchant Center when there are no real issues.
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Google Merchant Center Timeout & Crawl Issues Bug?
Google Ads is asking advertisers to “upgrade” from dynamic search ads (DSAs) to Performance Max (PMax) campaigns. Many PPCers think that DSAs will not last and will ultimately be replaced by PMAx campaigns and this is just one of the first steps to that.
Originally posted here:
Google Ads: Upgrade From Dynamic Search Ads To Performance Max
Google Ads seems to be testing the Automatically created assets setting for Performance Max campaigns. And Google Ads is replacing the “Final URL expansion” setting for some accounts, as well.
Continue reading here:
Google Ads Automatically Created Assets For Performance Max Campaigns
Link:
Google Site Kit Booth At WordCamp Europe Conference With Familiar Faces
What can B2B marketers learn from the top presentations that were on tap during the Association of National Advertisers annual ANA Masters of B2B Marketing 2023 conference ? The event, which took place in Orlando, Florida and online, was all-B2B, all the time, and offered the latest B2B marketing insight by leading speakers including Linda Boff of GE, Toni Clayton-Hine of Ernst & Young LLP, and many other top industry speakers
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10 Key Take-Aways From ANA’s Masters of B2B Marketing
Level up your social media marketing skills with these top 25 courses and certifications and stay ahead of the game. The post 17 Of The Best Social Media Marketing Courses in 2023 appeared first on Search Engine Journal .
Continued here:
17 Of The Best Social Media Marketing Courses in 2023 via @sejournal, @macuraa
Jun 23
22
Boost SEO & ramp up content strategy using AI.
More here:
Enhancing SEO Content Writing With AI: Opportunities & Challenges via @sejournal, @lorenbaker
Discover the power of AI in marketing. Learn how to automate insights, optimize campaigns, and unlock your marketing potential
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5 Powerful Ways Marketers Are Using AI To Boost SEO & Content Marketing [+Tools] via @sejournal, @CallRail
Jun 23
22
Google Analytics 4 introduces customizable attribution settings, offering marketers improved insights into their Google Ads campaign’s ROI. The post Google Analytics 4 Rolls Out New Conversion Attribution Settings appeared first on Search Engine Journal .
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Google Analytics 4 Rolls Out New Conversion Attribution Settings via @sejournal, @MattGSouthern