Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: June 21, 2023
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x more likely to make a purchase from brands, according to Google. Why we care: Marketers can accurately measure their brand’s total sales both on and offline using Store Sales, helping them to better optimize bids for in-store revenue, potentially resulting in a higher omnichannel return on ad spend (ROAS) and increased offline sales
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Google Performance Max adds Store Sales reporting, bidding
Google prepares for 2024’s Core Web Vitals update by adding Interaction to Next Paint (INP) reporting to Search Console. The post Google Search Console Adds INP To Core Web Vitals Report appeared first on Search Engine Journal
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Google Search Console Adds INP To Core Web Vitals Report via @sejournal, @MattGSouthern
Jun 23
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In July, Google is removing outdated Google Ads attribution models, favoring its AI-driven model for optimized, adaptable ad performance. The post Google Ads Postpones Data-Driven Attribution Switch To Mid-July appeared first on Search Engine Journal .
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Google Ads Postpones Data-Driven Attribution Switch To Mid-July via @sejournal, @MattGSouthern
Microsoft is urging marketers to review and adjust their ad campaigns as it prepares to roll out a major policy update.
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Microsoft Ads announces major policy updates that start July 1
Every business owner wants to get positive reviews.
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Essential guide to Google Reviews by Digital Marketing Depot
As PPC pros, we’re trained to look for new ways to optimize our PPC programs.
Are you looking to get more leads for your business on Facebook ? While the Meta ad platform is one of the best ways to get highly targeted leads, it can be a little confusing to set up the right optimization in your campaign
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Facebook lead gen ads: Instant forms vs. website conversions
Google has launched a new report within Google Search Console to see how well you perform with the INP, Interaction to Next Paint, Core Web Vital metric. As a reminder, Interaction to Next Paint (INP) will replace First Input Delay (FID) as a metric for Core Web Vitals in March 2024
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Google adds INP report to Search Console
Artificial intelligence (AI) is a well-known technology in SEO , as it’s been used by Google for years to power its search engine. Recently, major companies like Google, Bing, Adobe, Meta, and Apple have recognized the changing consumer behavior and started embracing AI as a central focus. AI and machine learning (ML) now play a vital role in their core product offerings.
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How to future-proof your digital presence in the era of AI-powered search