The Google Ads Status Dashboard has indicated that there have been error messages, high latency, and/or other unexpected behavior today. What’s happening
See the article here:
Google Ads errors and issues reported
On Sunday, multiple Meta advertisers noticed their accounts had spent up to four times their daily budget in a matter of hours. Advertisers also noticed their average CPA’s (cost per acquisition) had nearly tripled in the same time period
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A catastrophic Meta bug caused overspending, higher-than-average CPA’s
LinkedIn is an essential platform to leverage if you’re looking to nurture and engage your audience. It’s great for distributing your organization’s content and even building your own brand . Tracking your LinkedIn performance is necessary to ensure you’re making the most of your presence on the site.
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LinkedIn content analytics: What it is and how to use it
Google seems to be testing a grid-like format for local results in the mobile web search results. We see these grid formats primarily for product and shopping search results, but I don’t think I’ve seen this for local search listings.
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Google Tests Grid Format For Local Results In Mobile Web Search
Google Ads is also testing a gold verification badge or label in the search results. We saw a blue label and then a blue badge-style label and now we are seeing the label in gold.
Originally posted here:
Google Ads Tests Gold Verification Badge
Microsoft Bing has seemed to add the site name and favicon feature to its search results. This is similar to what Google launched first on mobile last year and then on desktop earlier this year.
Originally posted here:
Bing Adds Site Name & Favicon To Search Result Snippets
Google Ads has been having more than normal latency issues causing errors within the advertiser interface and the Google Ads API.
See the article here:
Google Ads Latency Issues & Errors With Advertiser Interface & API
Apr 23
25
Google Ads seems to be testing a “show similar” button in the product carousel of sponsored listings. When you click on the “show similar” button, you are presented with a new dynamically loaded carousel that shows more products like the one you were looking at.
See the original post:
Google Ads Tests Show Similar Button
Continued here:
Bing Team Moves Back To Redmond From Bellevue
Apr 23
25
Do match types still matter? And if they do, which type is the most important one for your business needs? The post Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) appeared first on Search Engine Journal
Read more from the original source:
Keyword Match Types Still Matter (Phrase & Exact Match Are Not Obsolete) via @sejournal, @jonkagan