Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads.
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Meta aims to increase transparency in ad targeting for Facebook and Instagram users
Facebook has just launched an updated version of its “Why am I seeing this ad?” tool which now includes information on how they use machine learning to deliver ads. The tool will provide information on how your activity on and off our platforms informs the machine learning models. It will also include new examples and illustrations to explain how these models connect various topics to show relevant ads.
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Meta aims to increase transparency in ad targeting for Facebook and Instagram users
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts.
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Why Performance Max for lead generation often fails and how to make it work
Feb 23
14
SEO has a lot of moving parts. You have to worry about your content strategy , keyword selection , Google ranking signals , backlinks , and competition . When clients ask me if they can rank their site for a particular keyword, I conduct a SERP analysis immediately.
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How to analyze Google’s SERPs
Similar to what we reported about with Google a few months ago, with Google testing a map within a search snippet for a specific company.
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Bing Tests Map Interface Within Search Result Snippets For That Company
Google Search seems to be testing adding stock tickets with the stock price of public companies mentioned in the articles Google is showing in the top stories section.
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Google Top Stories Tests Stock Tickers In These Articles
Gary Illyes from Google said on Mastodon this morning that you should 301 redirect URLs when there is a “close-to 1:1 match” for that URL. We know that, but what he added was this is even true for when the “language of the content doesn’t match.”
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Google: 301 Redirect Close 1:1 Match Even When Content Language Does Not Match
Google Ads seems to be rolling out a small but yet powerful icon in the campaigns listing where you can quickly open up the settings for the campaign without clicking through numerous screens.
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Google Ads Gains Quick Campaign Settings Button
A Reddit thread, spotted via Areej AbuAli on Twitter, says that there is an SEO guy who travels across multiple regions in Europe to upload photos to Facebook from that local region. The SEO claims it helps with “better reach and ranking in the eyes of the algos.”
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Reddit: SEO Guy Travels Across Europe To Upload Photos Locally To Facebook
Feb 23
14
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Old Google Robot